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Reimanging the Spin-Off of Unilever's Ice Cream Division

Role

Experience Lead

Client

Siegel + Gale Intern project

Year

2024

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A mockup of a laptop for desserts shop header
A mockup of a laptop for desserts shop header
A mockup of a laptop for desserts shop header
A mockup of a laptop for desserts shop header

Challenge


Designing a user-friendly website for desserts shop that offers a wide selection of high-quality products and a streamlined ordering process to ensure customer satisfaction and encourage return business. This case study dives into how we tackled this challenge and built a successful e-commerce platform.

A mockup of a laptop for desserts shop header
A mockup of a laptop for desserts shop header
A mockup of a laptop for desserts shop header
A mockup of a laptop for desserts shop header

Process


  1. The team started by gathering requirements for the website, including the types of desserts to be sold, the target audience, and any special features or functionality required.

  2. Once the design and layout were finalized, the team selected an e-commerce platform to build the website on. This platform needed to have the features required to support online ordering, payment processing, and other key functions.

  3. With the e-commerce platform in place, the team worked on setting up the product catalog for the website.

Solution


The team created a user-friendly e-commerce platform for buying delicious desserts. The website had a simple and intuitive interface, making it easy for customers to find what they wanted and place orders quickly.

In order to facilitate online ordering, the team incorporated a secure payment processing system on the website to enable customers to make payments using a range of well-known payment methods.

A screenshot of desserts shop header
A screenshot of desserts shop header
A screenshot of desserts shop header
A screenshot of desserts shop header
A screenshot of desserts shop header
A screenshot of desserts shop header
A screenshot of desserts shop header
A screenshot of desserts shop header

Takeaway


Overall, the solution the team created was effective in addressing the challenge of creating an online ordering system for the desserts shop, helping to increase sales and customer engagement, and providing a convenient and enjoyable shopping experience for customers.